Yahoo finally seems to have thrown in the towel. As announced, Yahoo will display Google search results on its website and will share with Google a percentage of the revenue generated by ads.
The agreement also resembles a lifeline: Yahoo announced the agreement shortly after announcing an 8% decrease in its profits after deducting payments (US$ 1,000 million) during the last quarter.
With this alliance, effective since last October 1 and valid until the end of In 2018, Google will become a supplier to its old competitor Yahoo when it comes to displaying "search ads, algorithmic searches and image search services" for both the web and mobile versions.
This is an agreement similar to the one the company reached with Microsoft in 2009 for the use of the Bing search engine (from Microsoft) and which will remain in force until 2020.
The agreement will allow Yahoo to continue experimenting with its search engine. search while taking advantage of technology to offer Google ads, with which it will share this income.
At the same time, it makes Yahoo the only company in the search engine sector that has agreements with its main competitors.
This is another step in the alliance policy that is being carried out by the CEO of the company and former Google employee, Marissa Mayer, and which aims to improve the company's income.
The alliance between the companies Two technological technologies are pending approval from the United States Department of Justicefor their implementation, not only in North America, but also in Asia, the Middle East, Africa and Latin America. Europe is currently left out of the agreement due to its stricter competition laws.
Updated on: 22/10/2015 00:00:00
Source of Information: Big Bang
