Various platforms that provide e-commerce services to retailers in the region, explained that Argentina would be the country with the highest growth in terms of online sales during 2020, surpassing Singapore, Spain, Brazil, the United Kingdom, the United States and many more.
To analyze it simply, between 2019 and 2020, consumption practically doubled. This is largely due to the pandemic we are going through. There are certain categories that implemented this modality and generated exponential growth in their sales.
Best-selling categories
- Telephony
- Electronics
- Air conditioners
Studies report that this trend will not change during 2021 (the purchasing flow will be maintained and sale).
Attraction of new consumers
A giant in our country, Mercado Libre, explained that on its platform, more than 2 million new users were registered, which gives rise to new business opportunities in all sectors of national commerce.
For many chains and companies, electronic commerce was the main way to continue obtaining sales of their products during the pandemic that is currently plaguing the world.
Recommendations to sell more
In the face of the great difficulties that traditional sales currently generate, and the great ease that electronic sales generate, we developed some practical tips to improve your sales system. These would be the following:
- If you only sell through a physical store, it is time to go digital.
- Creating an online store is a process that you can start without having a physical location thanks to the speed with which it is possible to develop a virtual presence today.
- If you want to position your brand, you must leverage values such as diversity and inclusion, and create communications that adapt to your target audience.
- Investigate through which channels your audience moves, whether it is Tik Tok or another social network, to generate personalized valuable content.
- Home delivery is essential for your online business to grow, you must look for alliances that allow you to provide fast and even free shipping if possible.
- The experience must be unique, your store should not be just another of the bunch, but rather a new ally for the consumer.
Everything seems to indicate that the new modality of buying/selling through electronics will be one of the most used tools from these times. Possibly, in a few years, it will be the best way to buy and sell products of any type, without taking the risks that traditional sales currently produce. It's time to expand and generate more clients.
Updated on: 25/02/2021 00:00:00
