Google announced in early August the creation of Alphabet, the business umbrella under which the Mountain View, California-based firm now groups all its divisions. Then the process of changes began such that on September 1st, Google changed its classic colorful logo to four colors, choosing a new font to represent its corporate image.
The conglomerate includes Google and six other companies, including Calico, dedicated to longevity research, as well as the smart home device firm Nest and Fiber, the division that seeks to bring high-speed internet to different parts of the US.
The new corporate umbrella also includes Google conglomerate Google Ventures, the venture capital arm of Google, and Google Capital, a division that invests in the final stages of financing emerging companies (start-ups).
Larry Page and Sergey Brin, the co-founders of Google, indicated, when the announcement was made in August, that their goal with the restructuring is to have greater room for maneuver, since it allows them to manage operations that are not closely related.
It is planned. That, starting in the fourth quarter of this year, Google will provide different financial results for the core search businesses, which includes the search engine, ads, YouTube, Android and the Chrome browser and all the rest of Alphabet's divisions combined.
Google's revenues totaled $66 billion last year. Advertising, both in the search engine and on YouTube, represented 89% of that total.
The sale of mobile applications, as well as music and movies in its Play store through Android phones, represent the second largest source of income for the firm.
Updated on: 05/10/2015 00:00:00
Source of Information: Minuto Uno
