comScore, is a global media measurement and analysis company, in association with IMS Internet Media Services (IMS), a leader in digital communications and marketing that creates alliances with dynamic businesses seeking to expand their market in Latin America.
The research conducted by comScore, collected information from users in Brazil, Mexico, Argentina, Colombia, Chile and Peru who watched digital video content in the period from June to August 2015. The study analyzed various aspects of digital video consumption, including the profile of viewers, device use, time consumed in the media, type of content viewed and attitude towards video advertising.
"85% of digital consumers in these markets watch digital video each month, which opens a series of opportunities for content owners and brands to engage with this audience through a large number of devices,"
as commented by the -- Director at comScore, Marcos Christensen
Some of the main findings of the IMS Video in LatAm Study include:
- 36% of Latin Americans watch videos outside their homes and 14% watch videos while traveling from one place to another
- Smartphones are the main devices used to view digital video content.
- Movies, TV Series and music are the most frequently consumed and preferred content for Latin Americans
- Latin Americans spend a total of 13.2 hours a week watching digital videos
Updated on: 06/11/2015 00:00:00
Source of Information: Minuto Uno
