WINDOWS 10 FREE FOR EVERYONE? MICROSOFT'S NEW MARKET STRATEGY

Things are changing in the world of Microsoft, which is determined to stop fighting against piracy, especially in Asian countries. The company seeks to adapt to the current times.

Windows 10 free for everyone? Microsoft's new market strategy
APPLICATIONS AND SOFTWARE

Martes, 14 de Abril de 2015

Estimated reading time: 2 min.

The licenses for the use of the software will no longer be the axis of its profits, but rather it will bet on the presence of online stores. In this way, the update for Windows 10 will be free on all systems.

Indeed, it does not matter if you had a pirated copy of a previous version, Windows 10 will be available starting in the Nordic summer freely for everyone. We owe this change in Microsoft's business philosophy to Satya Nadella, the company's new CEO. The person responsible for this historic decision for the software company stated that he hopes people "love Windows again."

Windows 10: Free or Free?

The free downloadable Windows 10 responds to a modernization strategy by Microsoft. Like Google, it hopes to generate profits through the applications that the company will offer through the Windows Store. In this way, the user will repay Microsoft for the services provided by consuming updates and packages of various kinds.

In this way, Microsoft appears confident and unafraid of change, given that it will present itself with a solid proposal for the new free operating system. They will not even judge those who do not have a previous original Windows, when it comes to providing updates. They will simply let you use it without having to shell out a dime. Thus, the "return to first love" will be assured, as Microsoft's own Terry Myerson announced.

New strategy against old pirates

What will the pirates live on? Well, they still have to sell the entire stock of products in the Windows store, as well as OneDrive services, Outlook.com, and Xbox music and Candy Crush or Farmville games.

Apparently, it was the Asian market that caused the most headaches for Microsoft when it came to talking about illegal copies of Windows in its previous versions. The expectation, as Terry Myerson continued in his statements to Reuters, is that these millions of people who will save the product license will be able to consume the proposals of the Windows store. Within these proposals, one of the strong bets of Microsoft's new commercial strategy is Office 365.

Source of Information: Rocio Eraso para noticias-tecnologia.com.ar

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