At the end of 2015, beginning of 2016, WhatsApp announced that its messaging app would be free for users, and at that time, many users began to wonder how the firm would sustain itself if it did not obtain income. Well, the day has arrived!
Today a version of WhatsApp emerges, with a new business model, WhatsApp Business, which will allow companies to connect with their customers.
It will work as a solution for large companies, especially those that operate on a large scale with a global customer base, such as airlines, e-commerce companies and banks.
Large companies will have to pay a monthly cost to be able to use it. her, and although the cost has not yet been revealed, several are beginning to enlist. WhatsApp numbers are tremendously favorable and if an effective sales channel can be achieved through the application, it will surely allow them to increase their profits.
The objective is to use the platform as a way to contact the customer in a simpler and more automatic way and maintain constant communication.
Pilot Phase
WhatsApp Business is in its pilot phase and the engineers are still "developing and testing new tools" within the platform, but it is already known that it will be available for Android, iOS and Android devices. Windows Phone.
Functionalities
WhatsApp Business will offer real-time translations and sending multimedia messages that promote interaction with the customer. This new function will allow the user to receive messages related to services that have been contracted.
Users will be able to complain directly through the mobile screen. There is no need to make calls or go to the company. You can send complaints, track the order that has been placed and even close purchases.
Dual Interface
It will allow the businessman to communicate with all his contacts and offer him the possibility of launching his advertisements to his target audience.
..Real-time translations and multimedia messages
They are actions designed to promote the company and achieve interaction with the customer.
..Verified Profiles
It will allow companies to prove their authenticity and differentiate themselves from anyone else, something that social networks such as Facebook or Twitter already inaugurated a long time ago.
If you see a green icon next to the user's name, it means that the app has confirmed that that contact's phone number belongs to a business account. Communications with that contact will be distinguished by yellow messages within the chat window and it is not possible to delete these messages.
Security
Communications between companies and users will be end-to-end encrypted. Users will be able to block and report.
Antispam
It is designed for cases where users do not want to receive commercial content
They only have to block the number from which they receive the notifications. There is the possibility of managing the service to receive a greater or lesser flow of messages from companies.
Updated on: 13/09/2017 00:00:00
