INSTAGRAM BUSINESS: A TOOL FOR BUSINESSES

The social platform is increasingly used by users all over the world. That's why we'll show you how to create your own business profile to take full advantage of the tools the application offers.

Instagram Business: A tool for businesses
APPLICATIONS AND SOFTWARE

Miércoles, 21 de Noviembre de 2018

Estimated reading time: 3 min.

Why Instagram?

People turn to Instagram for inspiration and to discover content that is interesting to them, including that of brands and companies.

Lately, the Internet becomes the best area of ​​advertising for your company. Instagram is not far behind.

  • Currently, more than 200 million Instagram users visit a minimum of one company profile every day.
  • More than two million advertisers around the world use Instagram to share their stories and improve their company's results.
  • 1 in 3 most visited stories belong to companies.

This, together with other data, makes it certain that the social platform is one of the best options when publishing and making your own business known.

01

Getting started with an account is quick and easy

Getting started with an account is quick and easy

The application teaches you in a simple way how to start putting together your business profile

Download and launch the app: Download the Instagram app from the App Store for iOS, Google Play Store for Android, or the Windows Phone Store for Windows Phone. Once the app is installed on your mobile, tap it to open it.

Let us know who you are: Tap Sign up, enter your email address and tap Next, or tap Sign in with Facebook to sign up with your Facebook account.

Set up a free business profile: In the app, find settings, then scroll down and select Switch to business account. When you have a business account, you can add relevant information about it, such as business hours, address, or phone number. Create a business profile.

Post and follow people: Start posting content you would like to see in the news feed using relevant hashtags and following similar accounts.

02

Make yourself known as a company

Make yourself known as a company

Turn your Instagram account into a business account to get statistics on your stories, posts, and followers.

With a business account you can:

  • Get real-time results on the performance of your stories and promoted posts throughout the day.
  • Get statistics about your followers and how they interact with your posts and stories.
  • Add information about your business, such as business hours, address, and phone number.
  • Switch to a business account in your account settings. application.
03

Create content for Instagram

Create content for Instagram

Instagram is a very visual experience. Learn how to tell your story through engaging images, videos, and text.

  1. Start using Instagram: To get started, decide what story you want to tell, establish a consistent look for your account, and post regularly. You can learn more in the video on the left.
  2. Learn how to create good content to stand out: Hint: good content on Instagram is, simply, good content. Follow the same three content principles that would apply to any marketing channel. Learn these principles by watching the video.
  3. Create quality photos and videos: Aren't you a photographer? Creating quality content on Instagram doesn't have to be difficult. You can take professional-looking photos and videos just with your phone.

For more information, go to: https://business.instagram.com/

Updated on: 22/11/2018 00:00:00

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