Google's idea when modifying its algorithm was to protect legitimate businesses from this type of fraud, but with this some companies have been indirectly harmed and others have benefited.
In short, Google Panda consists of measuring the quality of the content of a website and its pages.
This new scenario has also become a real headache for SEO professionals, who now face new rules of the game and, above all, uncertainty to face a new challenge, where it is still really unknown how this new Google algorithm operates, which is far from responding to the traditional techniques that until now were used to improve the positioning of websites.
Source of Information: Lionel Pairuna
