ONLINE REAL ESTATE AGENCIES, A SUITABLE WEBSITE, AND HOW TO USE SOCIAL MEDIA

For years, most Real Estate Companies have used newspapers and magazines to promote the different properties on their billboard, causing a high cost of fixed expenses for the company. Nowadays, most people looking to invest their money in properties turn to the internet. Because ? It's simple, these are people with high purchasing power, the majority consume the Internet, generally their time is worth money, and unless you have a very close relationship with the owner or staff of the real estate agency, you will surely avoid going through each of the real estate agencies looking for where to invest your money. You will do it from the Internet and once you are interested in a property, you will only physically appear at the place to learn more details and be able to visit the property before a possible purchase.

But what are they looking for on the Web? As highlighted, it is intended to find features, a photo gallery, a virtual tour through videos and a map of how to get to the place, whether it is a property for sale or a rental. Lately there is the rise of looking for buildings in a well, as far as investments are concerned.

Having a website that provides this information about each property will surely be very profitable for your company, and beyond the natural web positioning (SEO) carried out on the website, it is essential to use social networks to create different sales channels advertising the property, and make sure to maintain fluid contact with the interested party, through them.

Although there are some who still resist changes, we must recognize that in the new technological era, online marketing is a tool that can undoubtedly increase sales. This is the case, where, what better than to make use of social networks to open new sales channels and reach a greater number of people, in short potential buyers.

Twitter, Facebook and Linkedin, are the most used Social Media, and the ideal ones to position the property, generate sales and why not maintain feedback between the client and the company.

With a single click on any property that appears on social networks, and then redirecting it to your website, it is a potential client.

Here are some tips to insert your Real Estate Agency on Social Networks:

Its Creation:

• Create a profile with the name of the real estate agency.
• Choose a photo or logo that attracts attention.
• The biography must be clear, denoting its main characteristics such as services offered and its location.

Use newspaper:

• Publish a post on social networks with the new properties for rent or sale.
• Thank you for your interest in a specific property.
• Create micro-surveys about what type of properties you are looking for.
• Tell followers about the institutional news of the real estate agency, and news related to the real estate sector.
• Highlight mentions that the real estate agency has achieved in different media, awards, notes, reports or publications in magazines and/or newspapers.

Interaction:

• Respond to positive comments and, if any, negative ones as well. There is no worse thing on social networks than indifference or silence.
• Share comments to all positive followers received by a satisfied customer.
• Share interesting content published by our contacts.

These are some of the things that can be done, surely there are more, do you dare to share more ideas?