The page was launched in March 2010 in a department without being clear about the business model. Pinterest founder Ben Silbermann, along with Paul Sciarra and Evan Sharp, came up with the platform in November 2009. Silbermann, a passionate insect collector, considers the site, which also has applications for iPhone, Android and Blackberry, to be an "engine for self-expression".
Design and Interface:
Pinterest features an attractive, easy-to-read and very practical design. Its viral mechanics are inspired by popular Facebook "Likes." It offers a wide variety of possibilities in terms of its design, which allows you to make:
- Ideas for weddings.
- Search for ideas.
- Costumes.
- Collaborative mural for projects.
- Catalog for stores or businesses.
- User opinions.
- Book of photographs.
- Portfolio of jobs.
- Taste lists.
- Cooking recipes.
- Offering houses and apartments, similar to real estate.
- Tastes or interests.
Significant advantages of Pinterest:
- It does not require having friends, which demonstrates its high virality and generates a lot of traffic by immediately promoting what is published.
- Being a network of collective intelligence, the links are They reinforce with each "repin", similar to Twitter's retweet.
- It encourages electronic commerce.
Disadvantages of Pinterest:
- To register on this social network, you generally need an invitation that can take a while to arrive.
- It does not have a defined section for companies, although it allows its use, which could lead to a saturation of advertising ads and tire regular users.
- The Boards, hosted as a free service and without advertising, are filled with images obtained from commercial sites with prices and links to the original pages, becoming shopping lists by price range.
Tips on Pinterest:
- Use the popular category to find users who publish content of interest to you.
- Use friend tags and hashtags, similar to Facebook (@) and Twitter (#).
- Take advantage of the possibility of indexing the content on Google so that your posts appear in search results.
- Embed Pinterest content on your website.
- Perform searches for pins on a website.
- Integrate Pinterest with WordPress.
Updated on: 03/06/2023 00:00:00
Source of Information: Pinterest Español / iProfesional.com / hoempler
