The role of the community manager is to act as an intermediary between the company and its clients, with the aim of building loyalty among the latter. This task is not easy, since it involves achieving total customer satisfaction, even in adverse situations such as complaints about poor service or problems with products. The community manager must resolve the problems that occurred, convincing the customer that it was an inadvertent error, by offering value-added services, discounts or other actions that the company considers appropriate to repair the damage. Ultimately, the goal is to reaffirm the main premise of every company: "the customer is always right."
Although it is a relatively young profession, many companies are choosing to hire community management professionals to benefit the company and its clientele. A community manager must be strategic both in the sale and in the post-sale stage, prepared to resolve any problems that arise. In addition, you must feel identified with the company and show commitment to your work, as they say in Argentina, "having the company shirt on well."
Personally, I believe that if companies obtain positive results by hiring community management professionals, this profession will have very favorable compensation in the near future.
Updated on: 03/06/2023 00:00:00
Source of Information: Lionel Pairuna
