Another definition: It is a group of Internet-based applications that are developed on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
Social media is rich in influence and interaction between peers and with a public audience that is increasingly intelligent and participatory. The social media is a set of digital platforms that expands the impact of word of mouth and also makes it measurable and, therefore, profitable through social media marketing and social CRMs.
Community managers are responsible for creating and caring for the communities around companies by generating valuable content, creating conversation, encouraging people to participate, monitoring the online presence of brands, etc. Social media has changed communication between people, and between brands and people.
The most used types of social media are social networks, blogs, microblogs, mobile social media and multimedia sharing services.
Main features
- Audience: Social media provides the technology necessary for anyone to access it, allowing them to interact with a global audience.
- Access: Social media is available to anyone for free, except for some who prefer to charge a tiny fee to obtain a certain differential service.
- Ease of use: Most social media do not require specialized resources and knowledge, one of the great challenges is precisely to make them with a high scope of usability to satisfy all users.
- Instantity: Social media provide content practically immediately or with a very small delay in its publication and the arrival of the information can travel around the world in question. of minutes, turning it into a massive and viral means of communication, with respect to traditional methods.
- Content editing: Not only are they enriched with user comments, but in many social media the content can be instantly altered by the user generating it, allowing him to improve and adapt the content for different audiences.
How social media is classified
Within the so-called social media, we find different classifications:
- Social Networks: Facebook, Google+, MySpace
- Microblogging: Twitter
- Work: Linkedin, Viadeo
- References: Wikipedia
- Video and Music Exchange: Youtube, Vimeo, Last.fm
- Photographic Exchange: Flickr, Instagram, Picasa
Reach
The key question is for whom social media is directed. The answer is easy, everyone can use social media; good, bad, regular, frequent, always speaking individually, but at a business or corporate level they will surely need an educated and prepared person, called community manager, to take advantage of the viral virtues of social media, for example by publicizing a product or the company and in this way capitalize on greater benefits for the entity.
Sources consulted: Wikipedia.
Conclusion:
The world of internet communications has unidirectionally become a social boom, where the key to everything is user interaction. Commenting on a post, sharing news, criticizing a product or movie, are some of the things that can be done on social media. But not everything stops there, one of the great seductions is the possibility of creating content such as news, videos, articles or similar, and feeling a sensation of "adrenaline" every time someone comments, praises, values, shares that content and that is the key to mass popularity, the user feels and has power.
