7 COMMON MISTAKES YOU SHOULD AVOID WHEN DEVELOPING YOUR SOCIAL MEDIA STRATEGY

In the same way as we work long hours growing and developing a brand, another significant number of hours must be invested, caring for and maintaining it, otherwise, it is simply wasted effort, similar to what we did as children while we took a bath and tried to contain the water in our hands, it always escaped. It happens, just the same.

That is why today, I decided to write about 7 mistakes to avoid when developing a social media strategy, with the intention of reminding readers that even if they try to contain the water with their hands, they will never succeed.

The 7 mistakes to avoid when developing a social media strategy are:

1. What do you do? Regardless of whether you plan to do it for your personal brand or are in charge of the social media department, you have to be very clear and identified what you or your company does; the 120 characters that are your unique value proposition. This is a specific answer, if you do everything you do nothing.
2. What are you looking for? You have to decide on just one and focus on it. It's not the same as grabbing 10 arrows and throwing them at a target to see which one hits, you have to choose if you want brand loyalty, sales, brand awareness or become the expert in your field. If you seek to attract one hundred million Twitter users you will fail, if you focus on the ten thousand who can be potential clients you will be very successful.
3. What do they know about you? There is not much to explain here, try to find out what your audience knows about you, choose the 2 closest results (they don't know anything and they know something for example). Again, don't end the mystery, but decide what they should know, and I'll focus on that.
4. How do you use social media? We are not all the same nor do we use social media in the same way. Is your audience more content creators than viewers? Is your audience active or passive? Determine who you are looking to reach, choose a group. When you have managed to reach it, you can expand to the next one. Look at Facebook. Its initial market was university students. The market has expanded, but the market is still not the grandmothers who want to see photos of their grandchildren, regardless of the number of grandmothers connected.
5. What makes you unique? If you are like the others, why follow you, where is the unique factor that you offer. Social Media is passion, and it shows. Look for what makes you unique, and followers will find you. But just trying to be like everyone else, you're going to find nothing. If you still don't know, ask your clients, ask your agency, don't just watch and think.
6. How are you going to be human? It's not about a logo behind an avatar or in the photo box. Be human, many times your best stars are your own employees. Don't automate the process and make it robotic, they will notice. We humans remain human. If you stop being human, you lose followers.
7. Do you define what success means before you start? This is perhaps the most important point, Identify what you are looking for as a result, this is directly related to the definition of the objective. Remember this is also a specific response, if you do everything you do nothing. You are looking to increase more traffic on your website, sales, loyalty, followers, fans, mentions in search engines, etc. If you know what success will look like before you start, it will be easier for you to achieve it.

No one said it would be easy, but if you look at these seven elements and make sure to avoid their common mistakes, then and only then can you go find the social network that best suits your goal. Remember: Facebook and Twitter are technological platforms and social networks, do not base your strategy on a single social network, it is recommended that you diversify it through the networks where your audience is.