The new trends in online marketing have managed to determine that to encourage a greater influx of visits to your website and promote your hotel at the same time, the use of Twitter and Facebook is almost essential. These web positioning practices help hotels achieve greater visibility on the web, visits and why not, attract new guests.
Twitter is not just a Social Network, in less than 140 characters we can offer relevant information to our clients in a quick, public or private way, and above all in a personalized way.
Of course we are not only talking about social networks, it is essential that a Hotel's website, accompany any start of an online campaign with technology, it must have an interface pleasant, many photographs and videos if feasible, without a doubt, a good job of web positioning and the possibility of sharing each page of the website through social networks to achieve greater virality.
Here we offer you some tips to insert your Hotel on Twitter:
Your Creation:
- 1. Create a profile with the name of the Hotel.
- 2. Choose a photo or logo that attracts attention.
- 3. The biography must be clear, denoting its main characteristics such as the category of the hotel and its location.
Daily use:
- 4. Publish tweets with benefits for potential guests through promotions and discounts, trying to capture the attention of potential guests.
- 5. Thank them for their visit and inviting them to return if the guest has a Twitter account.
- 6. Create interest lists to segment content related to the Hotel, so that the guest is included in it and feedback is produced.
- 7. Tell followers about hotel news, current occupancy, local weather, events and/or special events near the hotel.
- 8. Announce future events, comment as they occur, and recount the experience obtained once they have passed.
- 9. Highlight mentions that the Hotel has achieved in different media, awards, notes, reports or publications in magazines and/or newspapers.
Interaction:
- 10. Respond to positive comments and, if any, negative ones as well. There is nothing worse on social networks than indifference or silence.
- 11. Make retweets of the positive comments received.
- 12. Make retweets of interesting content published by our contacts or the users we follow on Twitter. In this way, our publications will gain interest and relevance, and we will have more followers.
- 13. Share through third-party retweets about other activities that can be done in the city or near them, where the hotel is located.
Useful tools:
- 14. Tweetdeck: Guests can make comments on Twitter about their stay at our Hotel. To be able to follow them more easily, it is quite simple with this program that allows you to set search alerts. Every time someone mentions the name of the hotel, we will know right away.
- 15. Hootsuite: Allows you to view, through different panels in a single interface, our activity on different social networks with the advantage of being able to publish on all of them at the same time. The free version allows you to manage up to 5 different social networks such as Twitter, a Facebook FanPage, Linkedin and Google+
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Source of Information: Lionel Pairuna
