Municipal, regional and general elections. Beyond the changes in government, the electoral campaigns have caused a Twitter "boom" among politicians. Many have joined this "fad" without knowing what they are getting into. That is why three experts speak about it, Mario Tascón, Communication and Internet consultant at Prodigioso Volcán, Yuri Morejon, communication advisor and director of Yescom Consulting, and Álvaro Matud, director of the Communication Area of GAD3, to give politicians the 10 tips they should follow to attract young people on Twitter.
- Be yours. yourself.
This is the first rule of our experts. "You have to have your own voice, you cannot be a mere sounding board for your party," explains Mario Tascón. Transparency and naturalness will help you break barriers, says Morejon, who warns that "not by tweeting too much you get more votes."
- Enter to stay.
One of the mistakes that politicians who open a profile on Twitter are making the most is that as soon as they use it, thousands of followers are generated, but without many tweets. These accounts are usually exploited during electoral campaigns, as if the profile were just another speaker. Tascón advises you to be constant.
- If you can't stand criticism, it's better to continue on Facebook.
On Twitter you interact directly with the citizen. Álvaro Matud recommends writing "accepting that everything you say can be used against you." On Twitter, not only your supporters follow you, but many citizens who do not share your political ideas can also follow you. It is something that you have to assume as soon as possible and take advantage of it.
- Do not look for followers but for interlocutors with whom you talk and interact.
Twitter is one of the best social networks to encourage debate and improve your arguments. You have to understand that you enter the Social Network to "resolve or answer specific questions, criticisms or comments when your followers need it," explains Morejon and warns that this does not mean "bombing." Tascón insists that "you have to listen more than you talk, you have to copy good customer service, which does not mean not being active."
- Contribute content to the debate:
Links, data, videos, photos... It is not advisable to launch a tweet contributing only an idea, take the opportunity to redirect your followers and give them more information about what you are tweeting. Morejon remembers that you have to be visual to get more pedagogical messages.
- Be fun, controversial and original but with a limit.
You have to know how to find balance in your language, you can't write in a vulgar way but it also can't be too bureaucratic, warns Yuri Morejon. On Twitter, Tascón points out, what is close is valued much more, because the hierarchy of the conventional world does not exist, we talk from person to person.
- Innovate, take risks and you will succeed.
Not only do you have to talk about topics that interest you on the Internet, but you have to change the chip of your approaches. Instead of granting a traditional interview, take a risk with a Twitter-interview or promote participatory actions, such as forums-protests or video proposals, advises Morejon.
- Schedule your tweets
During the hours when most people read you, Álvaro Matud advises for those politicians who find it more difficult to update their profile at any time of the day.
- Connect your Twitter with the rest of your digital identity:
Web, blog, flickr, facebook. Many politicians started a blog four years ago and there are also those who succeed on Facebook. Connecting your profiles can help you get started on Twitter, Matud recommends.
- Don't be stupid, use lists.
It's one of the most useful tools in a Twitter account for a politician.
Source of Information: lainformacion.com
